Latent GOLD Choice is a software solution that provides a GOLD standard for developing advanced choice models. Choice data is collected from surveys or actual behavior where respondents rate or choose among products, services, alternatives, and options. Choice models are distinct from traditional regression models in that choices are predicted based on the characteristics of the choice alternatives. Each product, service, alternative, or option has its own attributes and Latent GOLD Choice helps to estimate the importance and utility of these attributes. Additionally, Latent GOLD Choice can segment customers into latent classes that assign different importance to various attributes.
Comments