Latent GOLD Choice is a tool for conjoint and discrete choice analysis.
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Latent GOLD Choice represents the GOLD standard for developing advanced choice models. Choice data is obtained from surveys or actual behavior where respondents rate/rank/choose products/services/alternatives/options.
Choice models differ from traditional regression models in that choices are predicted as a function of characteristics of the choice alternatives. Each alternative/product/service/option has attributes. What is estimated is the importances/utilities of these attributes. Latent classes represent segments that give differential importance to the various attributes.
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